Strategic Growth, Execution and Leadership for Scaling Your Business
I help founders and brands go-to-market, scale and pivot — while keeping customers at the center.
With over 25+ years working within and alongside startups—I’ve built repeatable strategies that drive growth, increase retention, and can positively impact a companies’ runway for success at any stage.
Hello, I’m Sarah
I am a mom, entrepreneur, consultant, growth strategist, digital marketing expert, customer experience leader, brand architect, and 5x operational tech executive. I’ve spent my career helping businesses build, scale, and pivot—whether launching something new, navigating high-growth phases, or restructuring for what’s next. I’m the person leaders call when they need an experienced operator to drive vision, execution, and results. My belief is that success comes from knowing how to adapt, build, and execute at the right time with the right strategy.
Over the past three decades, I’ve worked within and alongside industry-defining companies like Salesforce, LTK, thisMoment, Moe Assist, Rosy Wellness and Hello Alice. Since 2013 Campsix has been helping startups go-to-market, secure funding, unlock growth and—stepping in as an interim executive when needed. From leading accelerators to helping entrepreneurs raise over $5 million, I’ve always been drawn to turning ideas into execution. In 2020 I co-founded and launched Lemon HQ, a seven-figure digital marketing agency, where my team has helped brands like Brilliant Earth, Ring Concierge, Armani, Blue Lagoon Skincare, Evolus, and Dearfoams grow through strategic marketing, brand positioning, influencer-driven campaigns and events.
I currently lead a CPG accelerator for Female Founder Collective supporting founders as they seek to scale through retail expansion, venture capital and DTC awareness, and continue to support female founders in DTC and Tech through mentorship.
With nearly three decades of experience working with some of the most innovative brands and founders globally, I help businesses scale their big ideas and unlock growth.
My Superpowers
Growth Marketing
I develop and implement end-to-end growth frameworks—integrating paid, organic, outbound (including direct mail), channel partnerships, and product-led initiatives—to drive rapid, data-driven customer acquisition and optimize revenue performance.
Uncovering Opportunities & Big Ideas
I have the unique ability to connect the dots and uncover big ideas for businesses who are looking to expand their market footprint. I work alongside founders to reveal meaningful opportunities, industry positioning and strategic moves that maximize impact.
Scaling Influence & Content
I define and lead content strategies that drive growth, shape perception, and unlock revenue—activating voices from celebrity ambassadors to campus champions across podcasts, YouTube, Instagram, TikTok, Substack, live events, and educational series. By crafting a unified voice, structure, and storytelling at every touchpoint, I spark authentic engagement and amplify brand lift.
Customer Experience as Brand Strategy
I illuminate the end-to-end journey—from first touch and onboarding through product engagement and ongoing communications—to reveal friction points and growth opportunities. These insights empower marketing, product, and success teams to refine touchpoints, foster loyalty, and drive retention, satisfaction, and measurable business impact.
Execution & Leadership
As an effective leader and communicator, I provide hands-on support, working closely with leadership to align strategy, inspire teams, and ensure momentum toward business objectives.
Revenue & Operational Optimization
I help businesses at all stages assess their business models, strategies, operations and teams to maximize profitability and scale. I analyze processes, tools and revenue streams against KPIs to drive success.
Go-to-Market
I craft end-to-end GTM playbooks—aligning product, marketing, and sales—to pinpoint your ideal audience, sharpen messaging, optimize pricing & packaging, and select the right channels to create high-impact launches that convert and build lasting traction.
Brand Positioning
I guide founders through targeted research, workshops, and perceptual mapping to define their brand essence, values, and unique differentiation. Together, we crystallize your value proposition, messaging pillars, and tone of voice—and embed this framework across your site, marketing campaigns and collateral.
Get more of what you need.
Alignment
Success happens when your vision, strategy, and execution are in sync. Whether it’s refining your positioning, scaling your business, or reaching the right audience, alignment ensures every move has impact.
Big Ideas
I’ll transform your vision into something tangible and impactful. New products, new streams of income, new big partnerships, let’s find the white space and build a roadmap to success.
Growth
I’ll create a strategy that balances profitability with purpose, creating and adapting the customer journey to align with revenue goals - while ensuring you don’t lose your brand essence.