GO-TO-MARKET STUDIOGo-to-market strategy for solo founders, startups & emerging brands
About Campsix
Welcome. I’m Sarah, I founded Campsix in 2012 to support founders through critical stages of growth, providing both strategic direction and hands-on execution across operations and marketing.
In today’s rapidly changing business landscape, more people are building independently, learning new skills, leveraging AI, and bringing ideas to market without traditional teams or infrastructure.
Built around my passion for helping founders turn ideas into profitable businesses. I work directly with founders to align strategy, storytelling and systems that resonate with both revenue goals and customers, by stepping in as a thought partner and experienced operator to help you hit key milestones and gain traction.
Over the past 25+ years, I’ve operated across nearly every function and phase inside startups and high-growth companies — from early-stage MVP to go-to-market to scale $0-$10M, in addition to helping founders raise over $5M in venture funding.
Today, I’m building a portfolio of AI tools alongside the same founders I support — navigating the realities of lean teams, rapid execution, and a new era of entrepreneurship where founders are wearing more hats than ever before. I am building the GTM playbook for myself, and for you.
salesforce.com
MOE ASSIST
HELLO ALICE
LTK
Female Founder Collective
LEMON HQ
TYTL.ai
Rosy Wellness
I help founders get from idea to revenue.
THE GTM FRAMEWORK
ICPIdentify the customers, markets, and unmet needs that create the strongest opportunity for growth.
BRANDBuild a clear position in the market, a compelling story, and a reason for customers to choose you.
BUSINESS MODELDesign how the business creates value, generates revenue, and supports sustainable growth.
CUSTOMER EXPERIENCEFocused strategic review of your customer experience, brand, business model, operations, and market positioning.
OPERATIONSFocused strategic review of your customer experience, brand, business model, operations, and market positioning.
GROWTHFocused strategic review of your customer experience, brand, business model, operations, and market positioning.
Work Faster. Smarter. And Get More of What You Need.
Alignment
Success happens when your vision, strategy, and execution are in sync. Whether it’s refining your positioning, scaling your business, or reaching the right audience, alignment ensures every move has impact.
Big Ideas
I’ll transform your vision into something tangible and impactful. New products, new streams of income, new big partnerships, let’s find the white space and build a roadmap to success.
Scale
I’ll create a strategy that balances profitability with purpose, creating and adapting the customer journey to align with revenue goals - while ensuring you don’t lose your brand values.
THE CAMPFIREBuilding with Community
The Campfire is a free community in SLACK for early-stage founders building — a space to share what's working, ask questions, and not do it alone.