Services designed to help you build momentum.
By evaluating your business offering and its position relative to customer needs and competitors, we will uncover opportunities for short and long term growth. I will create a framework to launch and scale your business in addition to building operational plans that your team can execute on, with the goal of driving revenue.
Market Research & Analysis
Business Model Creation
Business Plan Development
Entrepreneurship is the process of creating something new with value. This journey can be overwhelming at any stage. By gaining insight into your core strengths and limitations, I will tailor strategies that help you develop the foundational expertise for innovative thinking and the fundamental knowledge needed to take your business to the next level. Through coaching and mentoring I’ll tailor specific educational content geared towards developing your entreprenurial mindset and advanced skills.
Business SWOT Analysis
In order to create a distinctive message that resonates with your target customers, you need to bring to light the unique value your company provides. Branding is not just an exercise, it is a critical component in defining the mission and direction of your company. Alongside your team, I will craft the story of your brand to ensure your stay ahead of competitors. With our close partnerships, I can also provide you with the visual assets and brand guidelines you need to create a unified brand experience.
Storytelling & Content Architecture
Providing consistent value to customers is the key driver of success for your business. I help you design a customer-centric approach that improves customer advocacy, reduces churn and strengthens your culture. My methodology is proven, and consists of auditing, designing and implementing new processes that can be integrated seamlessly across your organization.
Customer & Culture Survey
Customer Communications & Education Development
Organizational Structure & Process Improvement
Early-stage business development is integral to driving profitability. I assist with identifying your target customer profile and pursuing the right strategic growth opportunities. This process is a coordinated effort that entails creating and packaging a go-to-market sales strategy, developing product marketing tools, building a competitive matrix, and training teams on processes that will increase performance. I will also roll up our sleeves to develop tools for tracking and forecasting sales through CRM.
Sales Process Creation
Sales Strategy Development
Lite CRM Customizations (SFDC Only)
Whether you are bootstrapping your operations, or have gained traction, it is always important to optimize business practices to sustain and accelerate growth. Scale not only encompasses your organizational structure, it requires functional expertise in your industry and the ability to bring products to market, in a timely manner while remaining conscious of capital burn rates. I will evaluate and recommend scalable methods for increasing efficiencies and getting the maximum return on investment in all facets of your business, while setting key milestones for growth and innovation.
Business Process Review
Performance Improvement Opportunities
Innovation & Product/Services Roadmap
Organizational & Management Optimizations
Many bootstrapped businesses don't have experience in marketing, and have found success in the 'if you build it, they will come' practice. This works for a short period of time, but does not help scale your business. It's important to maximize your online marketing strategies to gain traffic, drive sales and increase loyalty with existing customers. I help build cost effective strategies that increase brand awareness and position your company for greater success through developing a cohesive marketing plan that includes: Web. Social, Content, Email, Blog, Advertising and Campaign Execution.
Leadership within small businesses and startups is typically the 'fly by the seat of your pants' style. While its quick to implement, this approach is not sustainable. I believe leadership is the process of inspiring and engaging others to move in a direction together to accomplish great things. It is important to develop effective and authentic leadership standards, in addition to setting up for the learning, development and growth of your teams. I coach entrepreneurs on how to effectively lead and inspire.