Go-to-Market Strategy
By evaluating your business offering and its position relative to customer needs and competitors, we will uncover opportunities for short and long term growth. We will create a framework to launch and scale your business in addition to building operational plans that your team can execute on, with the goal of driving revenue. Find out more here.
Fundraising
We will help you bootstrap while building out the necessary tools and strategies to position you to raise capital. From pre-seed through Series A, we will create the framework to by developing models, decks, target investor lists, communications and documents to position your business to secure funding, in addition to supporting you through the pitch process. Find out more here.
Brand Positioning
In order to create a distinctive message that resonates with your target customers, you need to bring to light the unique value your company provides. Branding is not just an exercise, it is a critical component in defining the mission and direction of your company. Alongside your team, we will craft the story of your brand to ensure your stay ahead of competitors. With our close partnerships, we can also provide you with the visual assets and brand guidelines you need to create a unified brand experience. Find out more here.
Product Management
We will help you define the product strategy, develop a roadmap, and align your product vision with the market to ensure that it meets both company goals and user needs. From research to wireframes to beta we will help you launch an MVP that your customers love by partnering with your internal or external tech teams. Our expertise in setting budgets, timelines and managing the workflow alongside agile development teams will help you go-to-market with the right product-market-fit and timing. Find out more here.
Customer Experience
Providing consistent value to customers is the key driver of success for your business. We help you design a customer-centric approach that improves customer advocacy, reduces churn and strengthens your culture. Our methodology is proven, and consists of auditing, designing and implementing new processes that can be integrated seamlessly across your organization. Find out more here.
Business Development
Early-stage business development is integral to driving profitability. We assist with identifying your target customer and pursuing the right strategic growth opportunities. This process is a coordinated effort that entails creating and packaging go-to-market sales strategy, developing product marketing tools, building a competitive matrix, and training teams on processes that will increase performance. We will also roll up our sleeves to develop tools for tracking and forecasting sales effectively through CRM. Find out more here.
Operational Scale
Whether you are bootstrapping or have gained traction, it is important to optimize business practices to sustain and accelerate growth. Scale not only encompasses your organizational structure, it requires functional expertise in your industry and the ability to bring to products to market, in a timely manner while remaining conscious of capital burn rates. We evaluate and recommend scalable methods for increasing efficiencies and getting the maximum return on investment in all facets of your business, while setting key milestones for growth and innovation. Find out more here.
Digital Marketing
Many bootstrapped businesses don't have experience in marketing, and have found success in the 'if you build it, they will come' practice. This works for a short period of time, but does not help scale your business. It's important to maximize your online marketing strategies to gain traffic, drive sales and increase loyalty with existing customers. We help build cost effective strategies that increase brand awareness and position your company for greater success through developing a cohesive marketing plan that includes: Web. Social, Content, Email, Blog, Advertising and Campaign Execution. Find out more here.