Gain in-depth knowledge of companies’ value proposition – identify ideal customers, short and long-term revenue goals. Develop go-to Market Strategy, Sales Materials, Competitive Positioning, Comp and Incentive Plan Structure, Forecasting Tools & CRM Reports, Strategic Partner Strategy and Talent Recruitment Timeline.
Develop a scalable sales model for your company that immediately contributes to revenue growth. Grow client base through lead generation - create geographic and vertical prospect target lists, set up meetings, and manage deals through every step of the sales process, including MSA and negotiation.
Evaluate current CRM implementation. Customize salesforce.com to match business needs and improve forecasting. Roll-out to internal teams with best practices. Draft tailored compensation plan formats and implement within organization. Research competitive landscape and provide recommendations for differentiating value in the marketplace.
Determine business objectives and goals for higher engagement with your customer. Define the customer journey and criteria for success. Create methodology for digital scale, organizational structure, process, anticipated benefit and measurement.
Create strategy that maps customer needs and challenges to key performance indicators for core business segments. Design blueprint for best practices and scalable multistage processes that align with customer-centric approach. Develop framework for product enhancements, marketing tactics, social media strategies and improved customer service.
Implement scalable strategies that drive incremental revenue, and establishes loyalty with existing account base. Effectively roll out process and business workflow within internal organization (Communications, Content Marketing, Social Media, Sales and Support teams.) Optional: Leverage Campsix for program roll-out.
Inbound Marketing Strategy
Provide a top line overview of tactical inbound marketing strategies for attracting new customers and followers. Recommend new site strategies, content development, SEO, social media and email marketing practices that will help grow traffic, engagement and sales.
BRAND POSITIONING Strategy
Gain insight into your product and services. Develop better positioning, go-to-market strategy and key messaging. Communicate value through crafting comprehensive marketing collateral and customer facing tools that demonstrate your unique story.
SOCIAL MEDIA STRATEGY
Develop strategy for Social Media Channels including Facebook, LinkedIn, Twitter, Google+, YouTube, Instagram, Pinterest etc. Recommend partners for long-term support and implementation.
Evaluate overall position of company relative to successes and failures. Conduct a SWOT analysis, develop revised strategies and set objectives for implementation.
Create long-term roadmap for organizational structure and align hiring needs with specific company milestones, such as revenue goals and customer acquisition.
Conduct audit of organization's internal technology tools. Provide recommendations on cost-effective, best-in-class partners.
Create internal and external documentation for sales and marketing best practices, including streamlined processes, scalable business model frameworks and long-term organizational structure.
Product Road Map
Develop a 'what next' strategy that helps identify new market opportunities for business growth and accelerate product development road map.
Operating Plan Development
Develop a framework for your company's business, that outlines how the company intends to grow revenues and establishes projections for the next 1 to 3 years, linking strategic goals and objectives to tactical goals.