3 Tips for Inbound Marketing
Last week I stumbled upon this article and found it extremely relevant for the startup community. In speaking with over a dozen startups this month, similar challenges surfaced around the development of content.
While some of the biggest brands focus their strategies on building online and engagement with consumers, a common theme for B2B companies when starting out is: focus on marketing later.
Since we all recognize that there are small windows of opportunity, this is a risky decision. While outbound sales strategies become outdated, it is increasingly important for startups to focus on creating content that resonates with their potential business community, in addition to utilizing the appropriate social channels to distribute the messaging.
"Inbound marketing is a holistic approach to marketing that attracts individuals to your brand and creates a lifetime relationship with your customers. Inbound marketing leverages channels like Twitter and LinkedIn, tools like blogging, SEO, and effective email marketing, and remarkable content across each element of your marketing funnel to attract, convert, engage and delight your prospects, leads, and customers."
Taken from the article are 3 Key Tips on how to get started:
1. Start Writing: Waiting for other people to tell your story is a big missed opportunity. Blogs produced a new customer for 43% of marketers last year, so don’t wait to get started.
2. Get Social: If you don’t already have social media accounts on Facebook, Twitter, LinkedIn, Pinterest, or Google+, now is a good time to get started.
3. Use Email To Your Advantage: No one wants to get more boring promotional emails, so use email carefully but effectively to help grow your business.
Since many startups are operating on lean teams and tight budgets, Campsix helps create a framework that supports your inbound marketing strategy to get you started.